Top Affiliate Marketing Statistics for 2023

They also tend to handle online media content, execute eCommerce programs, and provide promotional support to affiliate marketing programs. Affiliate networks act as intermediaries between merchants and affiliates. They provide a platform for merchants to list their affiliate programs, and for affiliates to find products to promote. Networks manage the tracking, reporting, and payment, simplifying the process for both parties. After identifying a platform, find a specific category you are comfortable with or are interested in. A focused segment can better help you attract a dedicated consumer base.

Digital advertising includes everything from search engines to affiliate programs. This giant market is valuable because digital ads can reach the right people with the right message at the right time—something traditional marketing methods could not. So, in 2020 the digital advertising market reached $374B with a compound annual growth rate of 15.7% since 2015. For the next few years, experts expect the CAGR to stay consistent at 15.3%, so the global digital advertising market will be worth over $1,449B in 2030. Many affiliate marketers carefully consider the nature of products before committing to promoting them.

affiliate marketing industry report

The demand for mobile and online applications has grown dramatically in the digital age. In the digital age, the demand for mobile and online applications has grown dramatically. A corporation typically employs the best solution of referring and profiting from referrals to improve the penetration of these applications among people. Affiliate marketing remains one of most bloggers’ and marketers’ essential monetization tactics. They can use it to add an extra revenue stream to their business or drive sales directly. Most shoppers want a third-party validation for the products they wish to purchase.

Here, we will discuss the biggest affiliate marketing trends everyone should know. It will also help you better understand where the industry is headed. Many believe affiliate marketing is a get-rich-quick scheme that starts paying out immediately. According to Affise, making money from affiliate marketing can take at least six months. A determining factor is how creative the affiliate marketer is when creating content and SEO optimization. According to Rakuten Advertising, a survey on advertisers was done in 2016.

Publishers say that affiliate marketing creates an opportunity to earn money with little effort. The 2016 report may be a few years old, but it is reasonable to imagine today’s metrics are similar. Affstat discovered that the vast majority of affiliates are working in the B2C sector.

affiliate marketing industry report

However, with the onset of Covid, Ahrefs search data indicates that growth continues in a remarkable rate. Statista reported estimates of exponential growth in digital advertising fraud worldwide between 2018 and 2023, from $35 billion to $100 billion. It was predicted to reach $13.8 billion in the US in 2020.With the growing digitization of processes, including those in advertising, comes a growing risk of fraud. Affiliate networks provided a means for affiliates to work with hundreds of advertisers. The affiliate networks managed both sides of the relationship and took a fee from each.

Commission rates depend on the category of items sold and range up to 4%. Gift cards, items sold by charities, and special promotions are generally excluded as qualifying sales because of their low revenue streams. If nothing is coming to mind, or you just want to see what’s out there, you can head over to your favorite search engine and search for “your niche affiliate” and go from there.

  • Often, those spending more time marketing the company’s products will earn more money.
  • If you’re contemplating entering a fiercely contested market, be aware that your hard work may be well compensated due to the heightened rivalry.
  • Commission rates depend on the category of items sold and range up to 4%.
  • Cost per Sale is another payment model commonly used in affiliate marketing where the publisher receives either a fixed amount or a percentage of the cost of the item sold.
  • Affiliate marketing is the process of promoting and selling another company’s products or services for a commission.

High-value product promotion could bring up to US$ 3.0 thousand daily for a top affiliate. Therefore, affiliate marketers must include mobile users in their upcoming affiliate marketing strategies and campaigns. They have to figure out how to approach and advertise to these smartphone users, as mobile affiliate marketing is speculated to be the future.

The upward trend is projected to surge further with affiliate marketing spending anticipated to reach an impressive $13 billion by the end of 2023. Genuine influencers don’t promote products they dislike or distrust, or even show disinterest in. The few high profile cases where this has occurred  have had unfortunate ramifications for influencers, and they have learned to be more selective in the products they promote. In addition, with 47% of customers using Adblock technology, traditional digital advertising channels now have limited effectiveness.’s partnership management platform enables brands to engage with individuals for influencer and affiliate marketing.

As an affiliate marketer, you don’t have to worry about customer support for the products and services you sell. This is a great relief to many affiliate marketers who want the freedom to start their own business without thinking about how to deal with actual customers. The only thing we’d like to stress here is that the products you promote to your followers should be quality products or services that you would actually use. If you push bad products on your audience just to make a quick buck, they’re going to stop trusting you.

You can go through our guide on 18 ways to make more money from your existing traffic for more ideas. Take your learning and productivity to the next level with our Premium Templates. Access and download collection of free Templates to help power your productivity and performance.

affiliate marketing industry report

At the same time, those promoting low-priced items with a small commission rate and less traffic could earn much less. Affiliate marketing is absolutely one of the best ways to generate passive (or nearly passive) income online, but it’s not going to happen if you don’t go about it the right way. Fortunately, this affiliate marketing guide includes everything you need to leverage affiliate marketing so you can start waking up to a bigger bank account morning after morning.

affiliate marketing industry report

Companies with an affiliate program often want to drive growth, improve the performance or return on ad spend of their campaigns, or expand their program into a new market or region. Affiliate Marketing support these various objectives, bringing expertise, efficiencies, customization, strategic support, and scale to a company’s affiliate program. The affiliate marketing statistics discussed in this article should help you understand the industry better as a blogger or affiliate market. Although the average affiliate marketer has an average salary of $51,639, most affiliate marketers earn more. Reports from a poll conducted by Affise where affiliate marketers were asked how much they made yearly revealed that most affiliate marketers earn less than expected. Business owners and marketers take affiliate marketing seriously, as they recognize its impact on businesses.

Businesses and investors consistently recognize and give precedence to affiliate marketing. So, when a visitor comes to your website, clicks on your affiliate link, and makes a purchase of the product or service you’re promoting, you’ll receive a percentage of the profit. Affiliate marketing occurs when an individual or company markets another entity’s or company’s products or services.

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